The Handbook of Communication and Corporate Reputation

Cover; Title page; Copyright page; Contents; About the Editor; Notes on Contributors; Acknowledgments; 1: Corporate Reputation and the Multi-Disciplinary Field of Communication; Overview; Corporate Reputation as an Object of Communication; Corporate reputation as communication messages; Corporate reputations as communication noise; Corporate reputations as communication feedback; Reputation as feedback or noise; The rest of the volume; Notes; References; Section 1: Communication Disciplines of Reputation; 2: Corporate Reputation and the Discipline of Public Opinion; Introduction

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Year of publication:	2015 ; Online-Ausg.
Authors:	Carroll, Craig E.
Publisher:	Hoboken : Wiley
Subject:	Firmenimage \| Corporate reputation \| Kommunikation \| Communication \| Öffentlichkeitsarbeit \| Public relations \| Interne Kommunikation \| Internal communication
Description of contents:	Description [swbplus.bsz-bw.de]