The handbook of persuasion and social marketing
David W. Stewart, editor
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Stewart, David W. (contributor) |
| Publisher: |
Santa Barbara, California [u.a.] : Praeger |
| Subject: | Social Marketing | Social marketing | Soziomarketing |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes index Volume 1. Historical and social foundationsVolume 2. Conceptual, theoretical, and strategic dimensions -- Volume 3. Applications and uses. Erschienen: 1 - 3 Nebent.: Persuasion and social marketing |
| ISBN: | 978-1-4408-0404-5 ; 978-1-4408-0405-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505274