The harmful effect of null hypothesis significance testing on marketing research : an example
David Trafimow, Michael R. Hyman, Alena Kostyk, Cong Wang, Tonghui Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Trafimow, David ; Hyman, Michael R. ; Kostyk, Alena ; Wang, Cong ; Wang, Tonghui |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 39-44
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| Subject: | Apriori procedure | Confidence | Excessive power | Precision | Sample size | Marktforschung | Market research | Statistischer Test | Statistical test | Stichprobenerhebung | Sampling | Schätztheorie | Estimation theory | Vertrauen |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012494042