The hidden art of interviewing people : how to get them to tell you the truth
Neil McPhee ; Terry Roger
| Year of publication: |
2007
|
|---|---|
| Authors: | McPhee, Neil ; Terry, Roger |
| Publisher: |
Chichester : Wiley |
| Subject: | Marketingforschung | Methode | Interview | Wahrheit | Interviewing in marketing research | Psychological aspects | Neurolinguistic programming |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 349 S. : Ill, graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-06079-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004881822