The hidden costs of hidden costs
Year of publication: |
September 2017
|
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Authors: | Laczniak, Gene R. |
Other Persons: | Lusch, Robert F. (contributor) |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 3, p. 324-327
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Subject: | marketing ethics | distributive justice | opportunity costs | externalities | unintended consequences | Opportunitätskosten | Opportunity cost | Soziale Kosten | Social costs | Externer Effekt | Externalities | USA | United States | Theorie | Theory |
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