The Hunt-Vitell General Theory of Marketing Ethics: Can it Enhance our Understanding of Principal-Agent Relationships in Channels of Distribution?
| Year of publication: |
2002
|
|---|---|
| Authors: | Vermillion, Leslie J. ; Lassar, Walfried M. ; Winsor, Robert D. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 41.2002, 3, p. 267-286
|