The identification and research of product and service innovations : a microanalysis approach
Ari Serkkola; Jaakko Ikävalko, Seppo Hänninen and Ilkka Kauranen
| Year of publication: |
2010
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|---|---|
| Authors: | Serkkola, Ari ; Ikävalko, Jaakko ; Hänninen, Seppo ; Kauranen, Ilkka |
| Published in: |
International journal of entrepreneurial venturing. - Geneve : Inderscience Enterprises, ISSN 1742-5360, ZDB-ID 2510499-8. - Vol. 1.2009/10, 4, p. 414-431
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| Subject: | Innovation | Leistungsbündel | Bundling strategy | Mobile Anwendung | Mobile application | Sportartikel | Sports equipment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978881