The impact of a prestigious partner on affinity card marketing
Year of publication: |
2005
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Authors: | Fock, Henry K.Y. ; Woo, Ka-shing ; Hui, Michael K. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 1, p. 33-53
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