The impact of adoption timing on new service usage and early disadoption
Remco Prins, Peter C. Verhoef, Philip Hans Franses
| Year of publication: |
2009
|
|---|---|
| Authors: | Prins, Remco ; Verhoef, Peter C. ; Franses, Philip Hans |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 4, p. 304-313
|
| Subject: | Telekommunikation | Telecommunications | Innovation | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003906417