The impact of an augmented-reality game on local businesses : a study of Pokémon Go on restaurants
Year of publication: |
2021
|
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Authors: | Pamuru, Vandith ; Khern-am-nuai, Warut ; Kannan, Karthik |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 32.2021, 3, p. 950-966
|
Subject: | Pokemon Go | augmented reality | hedonic utility | natural experiment | economics of IS | Gastronomie | Restaurant industry | Experiment | Hedonischer Preisindex | Hedonic price index | Spieltheorie | Game theory |
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