The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhang, Jie ; Breugelmans, Els |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 1, p. 50-66
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