The impact of attitud strength on customer-oriented priority setting by decision-makers : an empirical investigation
Marcel van Birgelen; Ko de Ruyter; Martin Wetzels
| Year of publication: |
2003
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|---|---|
| Authors: | Birgelen, Marcel van ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 24.2003, 6, p. 763-783
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| Subject: | Beziehungsmarketing | Relationship marketing | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001845697