The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation
| Year of publication: |
2003
|
|---|---|
| Authors: | van Birgelen, Marcel ; de Ruyter, Ko ; Wetzels, Martin |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 24.2003, 6, p. 763-783
|
| Publisher: |
Elsevier |