The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Aikaterini Manthiou, Juhee Kang, Sunghyup Sean Hyun, Xiao Xiao Fu
| Year of publication: |
September 2018
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| Authors: | Manthiou, Aikaterini ; Kang, Juhee ; Hyun, Sunghyup Sean ; Fu, Xiao Xiao |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 75.2018, p. 38-47
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| Subject: | Brand authenticity | Impression in memory | Lifestyle-congruence | Brand love | Need for uniqueness | Luxury hotels | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand | Markenimage | Brand image | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011944936