The impact of brand communication on brand equity through Facebook
Year of publication: |
2015
|
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Authors: | Schivinski, Bruno ; Dąbrowski, Dariusz |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 9.2015, 1, p. 31-53
|
Subject: | Social media marketing | Facebook | Social networking sites | Structural equation modeling | Marketing communication | Brand equity | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Marketingmanagement | Marketing management |
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