The impact of brand experience on downtown success
Year of publication: |
2013
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Authors: | Beckman, Eric ; Kumar, Archana ; Kim, Youn-kyung |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 52.2013, 5, p. 646-658
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Subject: | downtown brand | place brand | brand experience | tourists | locals | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Standortmarketing | Place marketing | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing |
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