The impact of brand value co-creation on perceived CSR authenticity and brand equity
Fernanda Muniz and Francisco Guzmán
| Year of publication: |
2023
|
|---|---|
| Authors: | Muniz, Fernanda ; Guzman, Francisco |
| Subject: | Brand co-creation | Consumer brand equity | Corporate social responsibility | CSR authenticity | Corporate Social Responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenintegration | Customer integration | Stakeholder | Markenwert | Brand equity | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2023-4340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485570