The impact of branding on low-income adolescents : a vicious cycle?
Year of publication: |
2008
|
---|---|
Authors: | Isaksen, Katja Jezkova ; Roper, Stuart |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 11, p. 1063-1087
|
Subject: | Unterschicht | Lower class | Markenartikel | Brand | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Großbritannien | United Kingdom |
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