The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence
Year of publication: |
2001
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Authors: | Basuroy, Suman ; Mantrala, Murali K. ; Walters, Rockney G. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 65.2001, 4, p. 16-32
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