The impact of communication on satisfaction and loyalty in the franchise system: subjective viewpoints of franchises
Kuan-Yin Lee, Ying-Chiech Hsu and Hui-Ling Huang
| Year of publication: |
2008
|
|---|---|
| Authors: | Lee, Kuan-yin ; Hsu, Ying-chiech ; Huang, Hui-ling |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 22.2008, p. 117-136
|
| Subject: | Franchising | Nachbarschaftsladen | Convenience store | Kommunikationswissenschaft | Communication science | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818169