The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Shweta Kastiya
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Kastiya, Shweta |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 1, p. 20-33
|
| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Persönlichkeitsmerkmal | Personality trait | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536296