The impact of context on variety seeking in product choices
Year of publication: |
1995
|
---|---|
Authors: | Menon, Satya |
Other Persons: | Kahn, Barbara E. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 22.1995, 3, p. 285-295
|
Subject: | Konsumentenverhalten | Consumer behaviour | Experiment | Theorie | Theory |
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