The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Matthew Tingchi Liu; Ipkin Anthony Wong; Guicheng Shi; Rongwei Chu; James L. Brock
| Year of publication: |
2014
|
|---|---|
| Authors: | Liu, Matthew Tingchi ; Wong, IpKin Anthony ; Shi, Guicheng ; Chu, Rongwei ; Brock, James L. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 3, p. 181-194
|
| Subject: | Hotel | Brand preference | CSR performance | Perceived brand quality | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Hotellerie | Hotel industry | Markenartikel | Brand | Firmenimage | Corporate reputation | Produktqualität | Product quality |