The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct
| Year of publication: |
2004
|
|---|---|
| Authors: | Insch, Gary S. ; McBride, J. Brad |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 3, p. 256-265
|
| Publisher: |
Elsevier |