The Impact of CRM dimensions on Customer Retention in the Hospitality Industry: Evidence from the Moroccan Hotel sector
Year of publication: |
2017-11-08
|
---|---|
Authors: | Chetioui, Youssef ; Abbar, Hassan ; Benabbou, Zahra |
Publisher: |
Techmind Research Society |
Subject: | Customer Relationship Management | customer orientation | knowledge management | CRM organization | CRM technology | customer retention |
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