The impact of culture on advertising
Year of publication: |
2001
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Authors: | Mooij, Marieke de |
Published in: |
Advertising worldwide : advertising conditions in selected countries. - Berlin : Springer, ISBN 3-540-67713-5. - 2001, p. 1-24
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Subject: | Werbung | Advertising | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Kultur | Culture | Nationalkultur | National culture |
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