The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Year of publication: |
2022
|
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Authors: | Lu, Cheng ; Sang, Zhencong ; Song, Kun ; Kikuchi, Kazuo ; Machida, Ippei |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 10, p. 2435-2451
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Subject: | Collectivist-individualistic | Fashion innovativeness | Luxury | Millennials | Need for uniqueness | Susceptibility to peer influences | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Shanghai | Markenführung | Brand management |
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