The impact of customer relationship characteristics on customer switching behavior: Differences between switchers and stayers
| Year of publication: |
2006
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|---|---|
| Authors: | Lopez, Juan Pablo Maicas ; Redondo, Yolanda Polo ; Olivan, Fco Javier Sese |
| Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 16.2006, 6, p. 556-574
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