The impact of demographic similarity on customers in a service setting
Erin Cavusgil, Serdar Yayla, Omer Cem Kutlubay, Sengun Yeniyurt
| Year of publication: |
2022
|
|---|---|
| Authors: | Cavusgil, Erin ; Yayla, Serdar ; Kutlubay, Omer Cem ; Yeniyurt, Sengun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 145-160
|
| Subject: | Age similarity | Customer expenditure | Demographic similarity | Gender similarity | Income similarity | Intent to return | Race similarity | Geschlecht | Gender | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Alternde Bevölkerung | Aging population |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194162