The impact of different product messages on wine tourists' willingness to pay : a non-hypothetical experiment
Crystal Eustice, Dan McCole, Michelle Rutty
| Year of publication: |
2019
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|---|---|
| Authors: | Eustice, Crystal ; McCole, Dan ; Rutty, Michelle |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 72.2019, p. 242-248
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| Subject: | Wine tourism | Experimental auctions | Willingness to pay | Becker | DeGroot | Marschak (BDM) | Wine promotion | Wine marketing | Wein | Wine | Zahlungsbereitschaftsanalyse | Weinbau | Wine industry | Experiment | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Auktion | Auction | Auktionstheorie | Auction theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.11.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011995980