THE IMPACT OF DIGITAL TECHNOLOGY ON SERVICE NETWORKS: STUDYING A CASE IN THE ADVERTISING SECTOR

AbstractThe following sections are included:SummaryIntroductionMethodologyFindings from the Case StudyImpact of digital communication on the serviceOutsourcing, standardization and concentrationActors’ proximity and resources autonomyConclusionsBibliographyAbout the Authors

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Authors:	Mandelli, Andreina ; Mari, Alessandro
Published in:	The UCLA Anderson Business and Information Technologies (BIT) Project:A Global Study of Business Practice (2012).
Subject:	Information Economy \| Information Technology \| Technology Management

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	O32 - Management of Technological Innovation and R&D ; L83 - Sports; Gambling; Recreation; Tourism
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011207063