The impact of digital transformation on the retailing value chain
Werner Reinartz, Nico Wiegand, Monika Imschloss
| Year of publication: |
2019
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|---|---|
| Authors: | Reinartz, Werner J. ; Schauerte, Nico ; Imschloß, Monika |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 3, p. 350-366
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| Subject: | Brands | Customer interface | Digitization | Platforms | Retailing | Digitalisierung | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012134256