The impact of digitalization on customer knowledge management
Andreea Bianca Camară
Year of publication: |
2024
|
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Authors: | Camară, Andreea Bianca |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 12.2024, 1/43, p. 21-38
|
Subject: | customer knowledge management | digital tools | social media | innovation | customers | knowledge | development | Social Web | Social web | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Digitalisierung | Digitization | Kundenanalyse | Customer analysis | Web 2.0-Technologien | Web 2.0 technologies | Wissenstransfer | Knowledge transfer |
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