The impact of e-commerce strategies on firm value : lessons from Amazon.com

Darren Filson and Karyn Williams

Managers would like to understand which strategies generate value in e-commerce environments, and researchers are just beginning to explore this issue. Which strategies are useful and which are not? In a step towards answering this question, we estimate the impacts of several competitive strategies on the value of Amazon.com, the well-known Internet retailer, during its first 1000 days as a publicly traded firm. The strategies analyzed include pricing, offline expansion, alliance formation, product line expansion, and service improvement. The results provide insight into the usefulness of various ways of competing online and could be useful for strategic planning in new Internet ventures.

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Year of publication:	August 16, 2001
Authors:	Filson, Darren ; Williams, Karyn
Publisher:	Claremont, CA : Claremont Graduate University
Subject:	alliance \| competitive advantage \| competitive strategy \| event studies \| internet \| valuation \| Electronic Commerce \| E-commerce \| Strategisches Management \| Strategic management \| Wettbewerbsstrategie \| Competitive strategy \| Buchhandel \| Book trade \| USA \| United States \| Unternehmenswert \| Firm value