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The impact of employee behavior on brand impressions : theoretical and experimental analyses

submitted by Daniel Wentzel
Year of publication:
2008
Other Persons: Wentzel, Daniel (contributor)
Subject: Markenartikel | Brand | Markenimage | Brand image | Arbeitsverhalten | Work behaviour | Marketingtheorie | Marketing theory | Marktpolitik | Stereotypisierung | Interaktion
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