The impact of entrepreneurs' perceptions and social media usage on their intention to formalise their MSMEs in Egypt
Year of publication: |
2023
|
---|---|
Authors: | Miniesy, Rania ; Fakhr El-Din, Hadia |
Subject: | Egypt | Entrepreneurship | Informal economy | MSMEs | Social media | Theory of planned behaviour (TPB) | Ägypten | Social Web | Social web | KMU | SME | Verbrauchereinstellung | Consumer attitudes | Entrepreneurship approach | Unternehmer | Entrepreneurs | Informelle Wirtschaft | Unternehmensgründung | Business start-up | Kleinstunternehmen | Micro business |
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