The Impact of Evaluation Context on Attribute Processing and Attitude Formation: The Example of Comparative Advertising
Year of publication: |
2009-06-03
|
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Authors: | Helm, Roland ; Szelig, Antonia |
Institutions: | Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena |
Subject: | Attribute-TaskCompatibility | Attribute Type | Comparative Advertising | Context Differentiation | Evaluation Situation | Preference Reversal |
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