The impact of fear on emotional brand attachment
Year of publication: |
2014
|
---|---|
Authors: | Dunn, Lea ; Hoegg, Jo Andrea |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 152-168
|
Subject: | Angst | Anxiety | Coping-Strategie | Coping strategy | Markentreue | Brand loyalty |
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