The impact of feature selection : a data-mining application in direct marketing
Ding-Wen Tan, William Yeoh, Yee Ling Boo and Soung-Yue Liew
| Year of publication: |
2013
|
|---|---|
| Authors: | Tan, Ding-wen ; Yeoh, William ; Boo, Yee Ling ; Liew, Soung-yue |
| Published in: |
Intelligent systems in accounting finance and management : international journal. - Chichester : Wiley & Sons, ISSN 1550-1949, ZDB-ID 2166336-1. - Vol. 20.2013, 1, p. 23-38
|
| Subject: | Direktmarketing | Direct marketing | Entscheidung | Decision | USA | United States | Data Mining | Data mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752149