The impact of frontline employees' perceptions of internal marketing on employee outcomes
Ahmed Shahriar Ferdous and Michael Polonsky
| Year of publication: |
2014
|
|---|---|
| Authors: | Ferdous, Ahmed Shahriar ; Polonsky, Michael J. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 4, p. 300-315
|
| Subject: | internal marketing | internal marketing strategy and programmes | organisational identification | job satisfaction | customer-oriented behaviour | frontline employees | Arbeitszufriedenheit | Job satisfaction | Internationales Marketing | International marketing | Verkaufspersonal | Salespeople | Personalmarketing | HR marketing | Mitarbeiterbindung | Employee retention | Leistungsmotivation | Work motivation | Arbeitskräfte | Workforce |