The impact of functional integration on perceived risk and consumer-based brand equity
Jon F. Kirchoff, Bridget Satinover Nichols and William J. Rowe
| Year of publication: |
2019
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|---|---|
| Authors: | Kirchoff, Jon F. ; Nichols, Bridget Satinover ; Rowe, William J. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 2, p. 136-150
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| Subject: | consumer-based brand equity | experiment | Functional integration | marketing | risk | supply chain management | Markenimage | Brand image | Lieferkette | Supply chain | Risiko | Risk | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1384746 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202449