The impact of home-host cultural distance on foreign affiliate sales : the moderating role of cultural variation within host countries
Sjoerd Beugelsdijk; Arjen Slangen; Robbert Maseland; Marjolijn Onrust
| Year of publication: |
2014
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|---|---|
| Authors: | Beugelsdijk, Sjoerd ; Slangen, Arjen ; Maseland, Robbert ; Onrust, Marjolijn |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 8, p. 1638-1646
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| Subject: | Cultural differences | Foreign affiliate sales | Cultural variation | Multinational firms | Segmentation | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Kulturelle Identität | Cultural identity | Auslandsinvestition | Foreign investment | Nationalkultur | National culture | Interkulturelles Management | Cross-cultural management | Kultur | Culture | Welt | World | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379253