The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Dhruv Grewal, Carl-Philip Ahlbom, Stephanie M. Noble, Venkatesh Shankar, Unnati Narang, and Jens Nordfält
| Year of publication: |
2023
|
|---|---|
| Authors: | Grewal, Dhruv ; Ahlbom, Carl-Philip ; Noble, Stephanie M. ; Shankar, Venkatesh ; Narang, Unnati ; Nordfält, Jens |
| Subject: | retailing | shopper marketing | in-store technology | kiosk | digital display | inspiration | goal completion | promotion | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Ladengestaltung | Store design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221149508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427276