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The impact of indigenous administrative norms on cross-cultural research : leveraging smartphone platforms to reduce potential bias threats

Eric S. Rhodes
Year of publication:
2020
Authors: Rhodes, Eric S.
Published in:
Handbook on cross-cultural marketing. - Northampton : Edward Elgar Publishing, ISBN 978-1-78897-854-5. - 2020, p. 187-202
Subject: Internationales Marketing | International marketing | Testmarkt | Test market | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Kollektivismus | Collectivism | Methodologie | Methodology | Mobile Anwendung | Mobile application
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