The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
| Year of publication: |
1998
|
|---|---|
| Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; Morris, Michael H. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 42.1998, 1, p. 25-38
|
| Publisher: |
Elsevier |