The impact of intermediate option availability on consumers' choice : the moderating role of price roundness
Eunji Lee, Yerin Yhee, Jungkeun Kim, Seunghun Shin, Chulmo Koo
| Year of publication: |
2024
|
|---|---|
| Authors: | Lee, Eunji ; Yhee, Yerin ; Kim, Jungkeun ; Shin, Seunghun ; Koo, Chulmo |
| Subject: | Compromise effect | Market segmentation | Premiumization | Psychological price effect | Rounded price effect | Konsumentenverhalten | Consumer behaviour | Preis | Price | Marktsegmentierung | Preismanagement | Pricing strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103869 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072407