The impact of intermediate option availability on consumers' choice : the moderating role of price roundness
Eunji Lee, Yerin Yhee, Jungkeun Kim, Seunghun Shin, Chulmo Koo
| Year of publication: |
2024
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|---|---|
| Authors: | Lee, Eunji ; Yhee, Yerin ; Kim, Jungkeun ; Shin, Seunghun ; Koo, Chulmo |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 122.2024, Art.-No. 103869, p. 1-15
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| Subject: | Compromise effect | Market segmentation | Premiumization | Psychological price effect | Rounded price effect | Konsumentenverhalten | Consumer behaviour | Preis | Price | Marktsegmentierung | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103869 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072407