The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
| Authors: | Kumar, V. ; Karande, Kiran ; Reinartz, Werner J. |
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| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 19980, 07400, p. 401-426
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