The impact of knowledge management, brand orientation and global marketing strategy on performance
Craig C. Julian, Sajad Rezaei and Muslim Amin
| Year of publication: |
2014
|
|---|---|
| Authors: | Julian, Craig C. ; Sajad Rezaei ; Amin, Muslim |
| Published in: |
Research handbook on export marketing. - Cheltenham, UK : EE, Edward Elgar Publishing, ISBN 1-78195-438-0. - 2014, p. 305-333
|
| Subject: | IKT-Sektor | ICT industry | Internationales Marketing | International marketing | Wissensmanagement | Knowledge management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473481