The impact of language style accommodation during social media interactions on brand trust
Ana Jakic, Maximilian Oskar Wagner and Anton Meyer
| Year of publication: |
2017
|
|---|---|
| Authors: | Jakic, Ana ; Wagner, Maximilian Oskar ; Meyer, Anton |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 3, p. 418-441
|
| Subject: | Social media | Brand trust | Social interaction | Relationship | Language accommodation | Language style | Social Web | Social web | Sprache | Language | Vertrauen | Confidence | Soziale Beziehungen | Social relations | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-12-2016-0325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758696